ABSTRACT
Se presenta un análisis de los lemas y eslóganes de Universidades, instituciones y empresas bastante reconocidas, cuyo interés central está en develar los diversos lenguajes venidos del poder y sus formas de pensarnos. Un estudio realizado entre los años 2011 y 2014 en la Universidad de Manizales, Colombia.
An analysis of mottoes and slogans from universities, institutions and quite recognized companies is introduced, whose central interest is in unveiling the various languages derived from power and their ways of thinking of ourselves. It is a study conducted between 2011 and 2014 in the University of Manizales, Colombia.
Subject(s)
Education , Education, Continuing , Marketing , Social MarketingABSTRACT
Objective To understand the the current situation of the slogans in the schistosomiasis health education from the linguistic aspect.Methods Sixty-two slogans in the schistosomiasis health education were collected,then the rationality and validity of them were analyzed from two aspects :the language form and the semantic content.Results Most of the slogans had the appropriate language form and the rational semantic content,they could propagandize the policy and educate the people very well,but there were still some slogans had the inappropriate language form or have the irrational semantic content and so on.Conclusion In order to make the slogans in the schistosomiasis health education more effective,we should attach importance to the language form and the semantic content of them.